The Power Cords Biography

Glancing at The Power Cords’ debut album, one’s eye moves past the flickering television screen on the cover to the subversive words imprinted coyly along the album's spine: “File Under: Post Post Rock.” Naturally we wonder, are these guys kidding? The record plays. The answer, of course, is yes.

This young Los Angeles quartet serves up infectious confections of irresistibly digestible sound, layered generously with lovingly distorted guitars, tight harmonies, and those beautiful little serendipitous touches in songwriting and production that distinguish mere competent performance from musical revelation. The twelve songs on the LP harken back to a time when surfer girls caught waves in glorious Technicolor, when Kinks and Zombies and Turtles weren’t yet extinct.

The Power Cords are the inheritors and stewards — self-consciously so — of a long, illustrious tradition. They are fervent, pious believers in the elusive and mythical Pop Song